Partnered with Jordan and the Jayson Tatum Foundation to launch the Tatum 1.

Company: Agency 3-2
Project: Tatum 1 Launch
Client: Jordan Brand, Hibbett Sports
Role: Senior Producer (Freelance)
Duties: Pre-production, on site execution, post project wrap up, creative production.

To celebrate the launch of the Tatum 1, Jordan Brand and Hibbett Sports partnered with the Jayson Tatum Foundation to bring 40 boys and girls from Tatum’s hometown of St. Louis to Hibbett Sports for a special surprise.

Upon entering the store, the kids were greeted by a cheer tunnel, and sat on bleachers where they were warmed up by our host before being surprised by Jayson himself - who shared a few words of encouragement before gifting them with a bag full of back to school clothes, 2 pairs of kicks, and a JT chain.

Inside, the kids competed on NBA Jam arcade machines, shot hoops on some branded pop-a-shots, and took photos with their new gear infront of the Tatum step and repeat. Outside, the Tatum bus doled out merch, and engaged the crowd with an NBA 2K setup.