Converted the former Barney’s NYC into a department store-inspired holiday soiree hosted by Sarah Jessica Parker.

Company: Autumn Communications
Project: Amazon Holiday 2023
Client: Amazon
Role: Director of Production
Duties: Pre-production, on site execution, post project wrap up.

Managed a diverse team of producers, product managers, photographers, videographers, and production assistants to execute a high-profile holiday party + content capture for Amazon in NYC, featuring an influential guest list of 300+.

• Built and managed production budgets exceeding $2MM.

• Planned, produced, and executed event campaigns, analyzing creative and production decks to identify areas for improvement and reallocate resources for greater impact.

• Managed all vendors needed to execute the creative task at hand inclusive of budget negotiations, including but not limited to set designers, photographers, editors, videographers, production partners, and more.

• Developed shotlists in collaboration with stakeholders, liaised between content capture freelancers and PR teams to maximize opportunities.

• Orchestrated logistics of product and prop ordering, organization, delivery, and return, ensuring on-budget tracking and timely inventory management.

• Facilitated effective communication among account executives, clients, and the production team, resulting in on-time, under-budget deliverables.

• Maintained a comprehensive database of vendors, photographers, videographers, editors, brand ambassadors, and production assistants in major North American markets.