Created an immersive activation for Hennessy x NBA.

Company: Friday Knights
Project: NBA Tip Off
Client: Hennessy
Role: Senior Producer
Duties: Pre-production, creative direction, on site execution, on site styling and direction, post project wrap up.

Legacy cognac brand Hennessy reached out to have me come up with an engaging concept to celebrate their partnership with the NBA during tip off week in Winnipeg.

I converted a cocktail lounge in Winnipeg’s historic Exchange District into a court side VIP celebration for 150 people - including custom Hennessy mini hoops, a barber shop, NBA Jam machine, Hennessy merch, and basketball court lines on the floor of the venue.