Popped up for a consumer activation in Times Square.

Company: BMF
Project: CBS Ghosts
Client: CBS
Role: Senior Producer (Freelance)
Duties: Pre-production, on site execution, post project wrap up.

For our second last instalment in the Summer of Ghosts campaign, we took over Broadway with a Playbill collaboration in Times Square, complete with a billboard, giant playbills that dispensed prizes, and an army of costumed brand ambassadors encouraging tourists to engage with our listening stations - which featured a musical number performed by the shows cast.