Conceptualized a Las Vegas themed NFL pop up event to release a limited edition apparel collection at Super Bowl LVIII.

Company: Six Degrees Creative
Project: NFL Origins
Client: NFL
Role: Lead Creative Producer
Duties: Concept and strategy, pre-production, on-site execution, reconciliation.

Conceptualized a Las Vegas-themed NFL pop-up event to release a limited edition apparel collection at Super Bowl LVIII.

• Developed creative concepts in tandem with the agency Creative Director including but not limited to overall aesthetic and separate moments for each participating brand.

• Produced all creative from concept to execution.

• Production/set designed 8000 sqft venue with 5 different Las Vegas-themed vignettes, in addition to a bar and a VIP section.

• Worked with spatial architects to create accurate renders of the space to inform rental and build decisions, and communicate our vision to the client.

• Worked with the fabrication team to select materials and props to build out the space.

• Liaised with brands Urban Necessities, Love, Hand + Heart, and FEATURE to capture their brand aesthetics and ensure we were designing spaces that could effectively display the product offerings on their line sheets.

• Integrated retail and customization activations from New Era Cap, and NFL retail partner, Legends.

• Informed the guest journey by creating and maintaining updated floor plans, credentials, signage, check-in/check-out systems, brand ambassador talking points, line cues, security details, and parking plans.

• Managed all Audio/ Visual and lighting design.

• Managed all vendors and personnel.

• Sourced all furniture and props.