Surprised fans with a floral installation on Melrose Place and wrapped a Los Angeles Theatre in flowers.

Company: BMF
Project: CBS Ghosts
Client: CBS
Role: Senior Producer (Freelance)
Duties: Pre-production, creative ideation, on site execution, post project wrap up.

Awarded Best Florals at the 2022 Biz Bash Experiential Awards

As the kickoff to the CBS Summer of Ghosts campaign, we went to Los Angeles to honor the shows loveable 60’s spirit, Flower, with a curb side floral installation at Alfred Coffee on Melrose, and later at a FYC panel at the El Rey Theatre, all in collaboration with Jeff Leatham.

We wrapped a retro VW van in flowers, while costumed brand ambassadors passed out bouquets to passers by, in exchange for NFT redemptions.

Later, we surprised and delighted fans outside of the El Rey Theatre, with a build your own bouquet moment.