Collaborated with a legacy brewery on a summer beer and sold 15,000 cans.
When I launched my streetwear brand in 2011, I had the idea to make our own beer.
In 2017, alongside Fort Garry Brewing, that idea became a reality.
Through experiential pop up tastings and influencer marketing we sold 15,000 cans in the first month, and were a best selling beer by Fort Garry for back to back summers.