Collaborated with a legacy brewery on a summer beer and sold 15,000 cans.

 

When I launched my streetwear brand in 2011, I had the idea to make our own beer.

In 2017, alongside Fort Garry Brewing, that idea became a reality.

Through experiential pop up tastings and influencer marketing we sold 15,000 cans in the first month, and were a best selling beer by Fort Garry for back to back summers.

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I had all of my favourite restaurants and bars order cases, and was the official beer of the Hip Hop DX Beer Garden at Northern Touch Music Festival in 2018.

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